Portfolio

Lifecycle messaging, onboarding, support UX, and help center systems across Ring products.

Ring: Lifecycle Messaging & Support UX 

Scalable lifecycle infrastructure for utility EV charging programs.

Lifecycle marketing systems focused on retention, personalization, campaigns, and automation.

Dynamic referral campaigns and personalized sharing experiences for utility EV programs.

Lifecycle email strategy focused on customer trust, educational storytelling, and experiential engagement.

Lifecycle communication strategy for utility EV programs, including onboarding, retention, and engagement.

re.gift (2025—2026)	Lifecycle Marketing Consultant
WeaveGrid (2023—2025)	Senior Manager, Product Content & Lifecycle
WeaveGrid (2022—2023)	Senior Growth & Lifecycle Marketing Manager
Ring (2021—2022)	Lifecycle & Customer Experience Content
Right Side Up (2021—2022)	Lifecycle Marketing Consultant
HempLand USA (2020—2021)	Director of Marketing
HempLand USA (2019—2020)	Senior Copywriter & Email Marketing Manager
Trinet Industries / Sinsin Pharm Korea (2017—2019)	Associate Brand Manager

Lifecycle Marketing	Email Strategy & Automation
UX Writing	Customer Communication Systems
Onboarding & Retention	Content Strategy
Landing Pages	Promotional & Experiential Campaigns